E2open Acquires Terra Technology

Leading supply chain operating network to combine with industry leader for demand sensing, inventory optimization, and transportation forecasting.


Austin, TX – March 4, 2016 – E2open, the largest and most comprehensive supply chain operating network, today announced that it has acquired Terra Technology, a provider of innovative supply chain solutions that help the world’s largest consumer product companies manage market volatility to make better business decisions.

Since 2002, Terra Technology’s solutions have helped companies including Procter & Gamble, Unilever, Mondel─ôz International, Kimberly-Clark, ConAgra Foods, Kellogg, AkzoNobel and Shell outperform in volatile markets. Terra offers sophisticated Demand Sensing, Multi-Echelon Inventory Optimization, and Transportation Forecasting solutions which incorporate data from the extended supply chain (like point of sale and logistics data) and advanced algorithms to radically improve supply chain performance.

“We’re thrilled to have Terra Technology join us. Terra’s Demand Sensing capabilities allow companies to combine massive amounts of data from the supply chain to leverage demand signals which dramatically improve forecast accuracy,” said E2open CEO Michael Farlekas. “E2open brings the network to connect, collect, and collaborate on these demand signals in real-time across the multi-enterprise supply chain. Our combination will allow deep information access and collaboration across the extended supply chain to sense demand changes, and react quickly to address supply constraints, optimize inventory, and improve in stock ratios."

“We’re very proud of the revolution we’ve created in the last 15 years in demand prediction and inventory optimization,” said Robert Byrne, CEO of Terra Technology. “Terra Technology’s solutions complement E2open’s core strengths by providing more intelligence on the demand side of the supply chain operating network. Our combined supply and demand capabilities will enable the creation of supply chain networks that dynamically sense market changes and synchronize operations from retailers through to suppliers.  The benefits of truly synchronized supply chains are staggering.”

About E2open

E2open is the leading provider of cloud-based, on-demand software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative planning and execution across global trading networks for industry leaders. For more information, visit www.e2open.com


PR Contact

Kim Cook | AVP, Marketing | E2open | kim.cook@e2open.com | +1-512-425-3541